Lightspeed Commerce: Chii chinonzi poindi yekutengesa system? The definitive guide

Vazhinji vedu tinoziva nezve-point-of-sale (POS) masisitimu-uye tinopindirana nawo anenge mazuva ese-kunyangwe isu tisingazvizive.
A POS system seti yetekinoroji inoshandiswa nevatengesi, vanoita zvegorofu, uye varidzi veresitorendi kuita mabasa akadai sekugamuchira mari kubva kuvatengi.Sitimu yePOS inogonesa chero munhu, kubva kumabhizinesi ane ruzivo rwebhizinesi kusvika kune mhizha dzinoda kushandura kushingairira kwavo kuita basa. , kutanga bhizinesi uye kukura.
Muchikamu chino, tichakurukura nyaya dzako dzose dzePOS uye kukugadzirira ruzivo rwaunoda kuti usarudze hurongwa hwebhizimisi rako.
Shandisa yedu yemahara POS mutengi gwara kuti uvandudze kutsvaga kwako.Dzidza kuronga kukura kwechitoro chako uye sarudza POS system inogona kutsigira bhizinesi rako ikozvino uye mune ramangwana.
Pfungwa yekutanga yekunzwisisa iyo POS sisitimu ndeyekuti inoumbwa-yekutengesa-software (business platform) uye point-of-sale hardware (cash register uye zvine chekuita nazvo zvinotsigira kutengeserana).
Kazhinji, POS system ndiyo software uye hardware inodiwa nemamwe mabhizinesi akadai sezvitoro, maresitorendi, kana gorofu makosi kuti aite bhizinesi.Kubva pakuodha nekugadzirisa zvinhu kusvika pakugadzirisa matransaction kusvika pakutarisira vatengi nevashandi, nzvimbo yekutengesa ndiyo yepakati hub. kuitira kuchengetedza bhizinesi.
POS software nehardware pamwe chete zvinopa makambani maturusi ese avanoda kuti agamuchire nzira dzekubhadhara dzakakurumbira uye kutonga nekunzwisisa hutano hwekambani.Unoshandisa POS kuongorora uye kuronga zvinhu zvako, vashandi, vatengi, uye kutengesa.
POS chidimbu chenzvimbo yekutengesa, iyo inoreva chero nzvimbo inogona kuitika kutengeserana, ingave chigadzirwa kana sevhisi.
Kune vatengesi, iyi inowanzova nzvimbo yakapoteredza resitorendi yemari. Kana iwe uri muresitorendi yechinyakare uye iwe uchibhadhara muchengeti pane kupa mari kune weta, ipapo nzvimbo iri padyo necashier inoonekwawo nzvimbo yekutengesa. zvimwe chetezvo zvinoshanda kumakosi egorofu: pese panotenga gorofu midziyo mitsva kana zvinwiwa panotengeswa.
Iyo hardware yemuviri inotsigira nzvimbo-yekutengesa system inowanikwa munzvimbo yekutengesa-iyo inobvumira iyo nzvimbo kuti ive nzvimbo yekutengesa.
Kana iwe uine mobile cloud-based POS, chitoro chako chose chinova nzvimbo yekutengesa (asi isu tichazotaura nezvazvo gare gare). Iyo cloud-based POS system inowanikwawo kunze kwenzvimbo yako chaiyo nekuti unogona kuwana system kubva. chero kupi nekuti haina kusungirirwa kune-saiti server.
Sechinyakare, masisitimu echinyakare ePOS anoiswa mukati memukati, zvinoreva kuti anoshandisa maseva epa-saiti uye anogona kungoshanda munzvimbo dzakati dzechitoro chako kana resitorendi. Ndosaka maitiro echinyakare ePOS-makomputa edesktop, mareji emari, maprinta emarisiti, barcode scanner. , uye mapurosesa ekubhadhara — ese ari pamberi pedhesiki uye haagone kutamiswa nyore.
Mukutanga 2000s, budiriro huru yetekinoroji yakaitika: Cloud, iro rakashandura iyo POS system kubva pakuda ma-sevha epa-saiti kuti agarwe kunze nePOS software vanopa. danho: kufamba.
Uchishandisa maseva ane makore, varidzi vebhizinesi vanogona kutanga kuwana yavo POS system nekutora chero mudziyo wakabatana neinternet (ingave laptop, desktop, piritsi, kana smartphone) uye kupinda mubhizinesi ravo portal.
Kunyange zvazvo nzvimbo yebhizimisi ichiri yakakosha, ne-cloud-based POS, kutarisira nzvimbo iyoyo kunogona kuitwa chero kupi zvako.
Ehe, unogona kuedza kushandisa rejista yemari yakapfava. Unogona kushandisa peni nebepa kuronda zvinhu zvako uye mamiriro emari.Zvisinei, unosiya nzvimbo yakawanda yekukanganisa kwevanhu-ko kana mushandi akasaverenga mutengo tag nemazvo kana kubhadharisa mutengi zvakanyanyisa? Ucharonda sei huwandu hwezvinhu nenzira inoshanda uye yakagadziridzwa? Kana uchimhanyisa resitorendi, ko kana uchida kushandura mamenu enzvimbo dzakawanda paminiti yekupedzisira?
Iyo poindi-yekutengesa sisitimu inobatirira zvese izvi kwauri nekuita otomatiki mabasa kana kukupa maturusi ekurerutsa manejimendi ebhizinesi nekuripedza nekukurumidza.Kuwedzera pakuita kuti hupenyu hwako huve nyore, masisitimu ePOS emazuva ano anopawo masevhisi ari nani kune vatengi vako.Kuva kukwanisa kuita bhizinesi, kupa masevhisi kuvatengi uye kugadzirisa kutengeserana kubva kupi zvako kunogona kuderedza mitsetse yekubhadhara uye kukurumidzira basa revatengi.Kana chiitiko chevatengi chakasiyana nevatengesi vakuru vakaita seApple, ikozvino yave kuwanikwa kumunhu wese.
Iyo mobile cloud-based POS system inounzawo yakawanda yemikana mitsva yekutengesa, sekuvhura zvitoro zvepop-up kana kutengesa pazviratidziro zvekutengeserana nemitambo.Pasina POS system, iwe uchapedza nguva yakawanda pakuseta uye kuyananisa pamberi uye mushure. chiitiko.
Zvisinei nerudzi rwebhizinesi, poindi yega yega yekutengesa inofanirwa kuve neanotevera akakosha mabasa, ayo akakodzera kufunga kwako.
Cashier software (kana cashier application) chikamu chePOS software yevanobhadhara mari.Mubati wemari achaita kutengeserana pano, uye mutengi achabhadhara kutenga pano.Izvi zvakare apo muchengeti achaita mamwe mabasa ane chokuita nekutenga, zvakadai. sekushandisa zvidzikiso kana kugadzirisa madzoro uye kudzoserwa pazvinenge zvichidikanwa.
Ichi chikamu chepoint-of-sale software equation inomhanya seyakaiswa software padesktop PC kana inogona kuwanikwa kuburikidza nechero web browser mune yazvino system.Business management software inosanganisira akasiyana epamberi maficha anogona kukubatsira iwe kunzwisisa zvirinani uye kushandisa yako bhizinesi, sekuunganidza data uye kushuma.
Mukugadzirisa zvitoro zvepamhepo, zvitoro zvenyama, kuzadzikiswa kweodha, uwandu, mapepa, vatengi nevashandi, kuve mutengesi kwakaoma kupfuura nakare kose.Zvimwechete ndezvechokwadi kune varidzi veresitorendi kana vanoita zvegorofu.Kuwedzera kune mapepa uye manejimendi evashandi, kurodha online. uye kushanduka kwemutengi maitiro kunopedza nguva yakawanda.Business management software yakagadzirirwa kukubatsira.
Iyo bhizinesi manejimendi maitiro emazuva ano ePOS masisitimu anonyanya kufungidzirwa sekutonga kwebasa rebhizinesi rako.Naizvozvo, iwe unoda kuti POS ibatane nemamwe maapplication uye software inoshandiswa kuita bhizinesi rako.Zvimwe zvinonyanya kubatanidzwa zvinosanganisa email kushambadzira uye accounting.Kuburikidza kubatanidzwa, unogona kumhanyisa bhizinesi rinoshanda uye rine pundutso nekuti data rinogovaniswa pakati pechirongwa chega chega.
Chidzidzo cheDeloitte Global chakawana kuti pakupera kwa2023, 90% yevanhu vakuru vachange vaine smartphone inoshandisa avhareji yeka65 pazuva. uye maficha abuda kubatsira vatengesi vakazvimiririra kupa yakabatana omni-channel yekutenga chiitiko.
Kuita kuti hupenyu huve nyore kune varidzi vebhizinesi, mobile POS system vanopa vakatanga kugadzirisa kubhadhara mukati, vachibvisa zviri pamutemo zvakaoma (uye zvingangove nengozi) yechitatu-bato rekubhadhara processors kubva kuequation.
Zvakanakira makambani zvakapetwa kaviri.Chekutanga, vanogona kushanda nekambani kuvabatsira kutungamira bhizinesi ravo nemari.Chechipiri, mitengo inowanzonanga uye yakajeka kupfuura mapato matatu.Unogona kunakidzwa nemwero wekutengesa kune nzira dzese dzekubhadhara, uye kwete. activation fee kana muripo wepamwedzi unodiwa.
Vamwe vanopa maitiro ePOS vanopawo kubatanidzwa kwezvirongwa zvekuvimbika zvichibva pamafoni ekushandisa.83% yevatengi vakati vangangotenga zvigadzirwa kubva kumakambani ane zvirongwa zvekuvimbika-59% yavo vanosarudza zvigadzirwa zvinoenderana nefoni apps.strangeness?Kwete.
Iko kushandiswa kwekuita chirongwa chekuvimbika kuri nyore: ratidza vatengi vako kuti unokoshesa bhizinesi ravo, ita kuti vanzwe kuongwa uye varambe vachidzoka.Unogona kupa mubairo vatengi vavo vanodzokororwa nezvikamu zvaderedzwa uye zvimwe zvekusimudzira zvisingawanikwe kune veruzhinji. Izvi ndezvekuchengetedza vatengi, izvo zvakaderera zvakapetwa kashanu pane mutengo wekukwezva vatengi vatsva.
Kana iwe uchiita kuti vatengi vako vanzwe kuti bhizinesi ravo rinofarirwa uye rinogara richikurudzira zvigadzirwa nemasevhisi anozadzisa zvavanoda, iwe unowedzera mukana wekuti vanozokurukura bhizinesi rako neshamwari dzavo.
Masisitimu emazuva ano ekutengesa anogona kukubatsira kubata vashandi vako nekutevera zviri nyore maawa ekushanda (uye kuburikidza nemishumo uye kuita kwekutengesa, kana zvichibvira).Izvi zvinokubatsira kuti upe mubairo kune vashandi vakanyanya uye kutungamira avo vanoda rubatsiro zvakanyanya.Zvinogona zvakare kurerutsa zvinonetesa. mabasa akadai sekubhadhara uye kuronga.
POS yako inofanira kukubvumira kuti uise mvumo yetsika kune mamaneja nevashandi.Neizvi, unogona kudzora kuti ndiani anogona kuwana POS yako yekumashure uye ndiani anogona kusvika kumberi-kumagumo.
Iwe unofanirwawo kukwanisa kuronga mashifiti evashandi, kuteedzera maawa avo ekushanda, uye kugadzira mishumo inotsanangudza maitiro avo-pa-basa (semuenzaniso kuona huwandu hwekutengeserana kwavakaita, avhareji yenhamba yezvinhu pakutengeserana, uye avhareji kukosha kwekutengesa) .
Tsigiro pachayo haisi chikamu chePOS system, asi yakanaka 24/7 rutsigiro chinhu chakakosha chePOS system vanopa.
Kunyange kana POS yako iri intuitive uye iri nyore kushandisa, iwe zvechokwadi uchasangana nematambudziko pane imwe nguva.Paunoita izvi, iwe uchada 24/7 rutsigiro kuti ikubatsire kugadzirisa nyaya nekukurumidza.
Chikwata chePOS system chetsigiro chinowanzo batwa nefoni, email, uye live chat.Pamusoro perutsigiro rwekuda, zvakare funga kana mupi wePOS ane zvinyorwa zvinotsigira, senge webinars, vhidhiyo zvidzidzo, uye nharaunda dzinotsigira uye maforamu inogona kutaura nevamwe vatengesi vanoshandisa iyo system.
Pamusoro peakakosha maPOS mabasa anobatsira akasiyana mabhizinesi, kune zvakare poindi-yekutengesa software yakagadzirirwa vatengesi vanogona kugadzirisa ako akasiyana matambudziko.
Iyo omnichannel yekutenga chiitiko chinotanga nekuva nechitoro chiri nyore-kutarisa chekutengesa chinogonesa vatengi kutsvagisa zvigadzirwa.Chigumisiro ndicho chakafanana chiri nyore muchitoro chiitiko.
Naizvozvo, vatengesi vakawanda vari kujairana nemaitiro evatengi nekusarudza nharembozha yePOS inovatendera kuti vashandise zvitoro zvenyama uye e-commerce zvitoro kubva papuratifomu imwe chete.
Izvi zvinoita kuti vatengesi vatarise kuti vane zvigadzirwa here mudura ravo, simbisa mazinga avo ezvitoro munzvimbo dzakawanda dzezvitoro, vagadzire maodha akakosha ipapo uye nekupa muchitoro kutora kana kutumira zvakananga.
Nekuvandudzwa kwehunyanzvi hwetekinoroji uye shanduko mumaitiro evatengi, nharembozha dzePOS masisitimu ari kuwedzera kutarisisa kuvandudza kugona kwavo kweomni-channel kutengesa uye kudzima miganhu pakati pe online uye mu-chitoro chekutengesa.
Kushandisa CRM muPOS yako kunoita kuti zvive nyore kupa masevhisi emunhu-saka zvisinei kuti ndiani ari pashift zuva iroro, vatengi vanogona kunzwa zviri nani uye kutengesa zvakanyanya.Database rako rePOS CRM rinokutendera kuti ugadzire nhoroondo yako yega yemutengi wega.Mukugadzirisa uku. mafaira, unogona kutevedzera:
Iyo CRM dhatabhesi inobvumirawo vatengesi kuseta kukwidziridzwa kwenguva (kana kukwidziridzwa kuchingoshanda mukati menguva yakatarwa, chinhu chakasimudzirwa chinodzoserwa kumutengo wayo wepakutanga).
Inventory ndeimwe yezvakanyanya kuoma kuenzanisa maitiro anotarisana nemutengesi, asi ndichowo chinhu chinonyanya kukosha nokuti chinokanganisa zvakananga mari yako uye mari. kushaikwa kwezvinhu zvakakosha zvezvinhu.
MaPOS masisitimu anowanzo ane masimba ekutonga manejimendi anorerutsa nzira iyo vatengesi vanotenga, kuronga, uye kutengesa heta.
Nechaiyo-nguva yekutevera yekutevera, vatengesi vanogona kuvimba kuti avo epamhepo uye enyama ezvitoro ezvitoro mazinga akarurama.
Imwe yemabhenefiti makuru enhare yePOS ndeyekuti inogona kutsigira bhizinesi rako kubva kune chimwe chitoro kuenda kune akawanda zvitoro.
NePOS sisitimu yakavakirwa zvakanangana manejimendi ezvitoro zvakawanda, unogona kubatanidza manejimendi, mutengi uye manejimendi evashandi munzvimbo dzese, uye kutonga bhizinesi rako rese kubva panzvimbo imwechete.Zvakanakira zvekuchengetedza zvitoro zvakawanda zvinosanganisira:
Pamusoro pekutsvaga kwekutsvaga, kushuma ndicho chimwe chezvikonzero zvikuru zvekutenga nzvimbo-yekutengesa masisitimu.Mobile POS inofanira kupa mishumo yakasiyana-siyana yekugadzirira kuti ikupe ruzivo rwekushanda kweawa, zuva nezuva, vhiki nevhiki, pamwedzi, uye gore negore. Iyi mishumo inokupa kunzwisisa kwakadzama kwezvinhu zvese zvebhizinesi rako uye inokubatsira kuita sarudzo dzine ruzivo kuti uvandudze kushanda nesimba uye kuita purofiti.
Paunenge uchinge wagutsikana neakavakirwa-mukati mishumo inouya nePOS system yako, unogona kutanga kutarisa iyo yepamusoro analytics yekubatanidza-yako POS software inopa inogona kunge iine yayo yepamusoro analytics system, saka unoziva yakavakirwa kugadzirisa data rako. .Nezvose izvi data uye mishumo, unogona kutanga kugadzirisa chitoro chako.
Izvi zvinogona kureva kubva pakuziva vatengesi vakanaka uye vanonyanya kuita zvakanyanya kusvika pakunzwisisa nzira dzekubhadhara dzinonyanya kufarirwa (makadhi echikwereti, makadhi ekubhengi, cheki, nharembozha, nezvimwewo) kuitira kuti ugone kugadzira chiitiko chakanakisa chevatengi.


Nguva yekutumira: Jan-04-2022